The Cherry Ring

So it turns out that Pepsi Cherry was beloved by one particular group. ‘Glam girls’.

But while they loved the drink there was a problem. Can opening and long nails didn’t mix. So we created a product for them. Something that meant they didn’t have to choose between long luscious nails and their cherished Pepsi Cherry.

Introducing the Pepsi Cherry ring… now long nails and delicious cans of drinks can live in harmony.

And the community responded how we thought they would, as we clocked up 10 million impressions in 2 weeks. Making it Pepsi MAX’s most successful ever social campaign.

We then ran a competition to win one, which received over 15,000 entries in 7 days.